Pay per click (PPC) is an alternative to traditional search engine marketing. PPC allows you to define a daily budget for clicks on specific works. Our experience shows that most of your results will come from a limited set of words but you will only find these keywords when you have to start with a good list and refine them.

We can set these up in the relevant search engines such as Google adwords and Yahoo’s overture.

Keywords would be designed that are very specific to the site definition. They would want to be as reliably high as possible, for example, if a user searches on these keywords then we want them to be interested in what they see when they actually reach the site. If the user entered the site to see something they had no intention of viewing then they would leave instantly, thus wasting the cost of clicking through.